Become empowered by lingerie.

Let’s flip the script on how lingerie is viewed, from objectification to empowerment. Gain confidence, a sense of elegance, and sexual freedom with what’s underneath — your own secret superpower.

“I’ve never really felt confident in the skin I’m in until I found my secret superpower, lingerie.”

— Avery Daugherty
Signed Oct. 20, 2020
“It makes me feel pretty and it gets him to the right where he needs to be. I like to know my man’s weak spots.”
— Ashley Hunt
Signed Jan. 16, 2021

“There’s nothing like the feeling of wearing sexy lingerie under your clothes. It gives me the confidence to take on the world.”

— Miranda Munro
Signed Oct. 11, 2020

Lingerie is an act of self-love.

Gaining self-confidence, self-worth and self-respect requires the right mindset. The old adage, “If you look good, you feel good.” makes sense—especially with us women. Looking good, like applying makeup requires a solid foundation. This is where lingerie comes in.

Lingerie is about more than just sex. Lingerie should be something women wear—even if it’s not seen—as an act of self love, a celebration of your body and an expression of your personality. Even if you don’t have the perfect hourglass body, lingerie will make you feel attractive and boost your body positivity.

...underwear is its sexiest when it's really about radical self-expression. It's a connective tissue that celebrates who you are rather than how others see you.

Cami Tellez, CEO and co-founder of Parade

We are dedicated to disrupting the way lingerie is marketed toward women by creating a brand that seeks to empower women instead of objectifying them.

The concept of 'sexy' has evolved... from dressing for the male gaze to dressing for yourself, and choosing what makes you feel the most confident and sexy.

Jaclyn Fu, Co-founder of Pepper

Join the Empowered by Lingerie Campaign

Share your story about how lingerie has helped you embrace your inner power & confidence. Join other women in our Empowered by Lingerie campaign and be part of the movement to empower women through lingerie instead of objectifying them — and enter to win free lingerie in our Monthly Lingerie Giveaway.