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Empowered by Lingerie

Look & feel like your best self.

There are no ugly women — just women who don't know how to become empowered by their differences.

Join the Movement
Look & feel like your best self.

Cami Tellez, CEO and co-founder of Parade

...underwear is its sexiest when it's really about radical self-expression. It's a connective tissue that celebrates who you are rather than how others see you.

Lingerie is an act of self-love

Find confidence, self-worth & self-respect.

Gaining self-confidence, self-worth and self-respect requires the right mindset. The old adage, “If you look good, you feel good.” makes sense—especially with us women. Looking good, like applying makeup requires a solid foundation and there's no better foundation than empowering, self-loving lingerie.

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Lingerie is an act of self-love Lingerie is an act of self-love

Read their stories

We are dedicated to disrupting the way lingerie is marketed toward women by creating a brand that seeks to empower women instead of objectifying them — here are their stories.

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Lingerie is about more than sex

It's a celebration of your body & personality.

Lingerie is about more than just sex. Lingerie should be something women wear — even if it’s not seen — as an act of self love, a celebration of your body and an expression of your personality. Even if you don’t have the perfect hourglass body, lingerie will make you feel attractive and boost your body positivity.

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Lingerie is about more than sex Lingerie is about more than sex Lingerie is about more than sex